Women Over 40, Women in Business Beth Kruger Women Over 40, Women in Business Beth Kruger

Letting Go of the Need to Be Liked: So You Can Lead

Women are conditioned—from birth—to care about being liked. We’re taught to be agreeable. Cooperative. Helpful. Polite. “Nice.” From elementary school to the boardroom, likability is served to women as currency. And heaven forbid we come off as “difficult,” “bossy,” or that favorite old chestnut—“too much” or “a lot”.

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Mindful Travel And What It Really Means

Here’s the truth: travel is a privilege. Full stop. And if we’re lucky enough to be doing it, especially for work (shout out to my fellow travel industry folks), then we have a responsibility to think about the impact we leave behind. So let’s talk about some simple, very doable ways we can travel better. Each of these comes straight from experience—mine, my clients', and maybe yours, too.

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Women in Business, Women Over 40 Beth Kruger Women in Business, Women Over 40 Beth Kruger

What It Actually Means to Support Other Women in Business

We’re told to, sure. But we’ve also been conditioned—subtly, sneakily, over decades—not to. We’ve been taught to compete. To compare. To feel like someone else’s success shrinks our own chances. And undoing that wiring? It’s not a one-and-done deal. It’s a practice. It’s a choice. And it’s a muscle we’ve got to keep working if we want it to stay strong.

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Travel, Women Over 40 Beth Kruger Travel, Women Over 40 Beth Kruger

How to Be a Global Citizen When You Travel (And Why It Matters More Than Ever)

How do you want to show up as an American traveling abroad right now? I, for one, want to distance myself from the perception that I think I am THE BEST—THE GREATEST of all time. I have humility, and I act with grace and composure. I respect others. This post shares how we can interact like global citizens even during this current time of change and unrest in the world.

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Lifestyle, Travel, Women Over 40 Beth Kruger Lifestyle, Travel, Women Over 40 Beth Kruger

The Top 10 Hottest Travel Destinations for 2025: Where to Go (and Why)

I’ve done some fun homework for you. Whether you’re planning a solo retreat, a group getaway, or just daydreaming about your next big adventure, here are 10 of the hottest travel destinations for 2025. These spots are perfect for women over 40 who want to explore, connect, and embrace the magic of travel while keeping things safe, responsible, and deeply enriching.

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